LOT Polish Airlines versus Qatar Airways
SEO is an important consideration for marketers because people does not spend a lot of time on research, most people just look at first page in Google browser, so it is important to make our best to locate our page on top of the website. In the flights industry, LOT Polish Airlines and Qatar Airways. Using keyword sentences throughout their sites like “flights to Qatar/Poland” In the quest of the Best Airlines we see that it is hard to compare companies which have different target market, and objectives. The objective is to determine which of the two sites when compared has a stronger SEO.
SEO Considerations
| SEO Considerations | ||
|---|---|---|
| Picture |  |  |
1. URL:
| ||
2. Page Title
|
LOT Polish Airlines Canada | Book on the official website | lot.com
|
Qatar Airways | Book Flights from Canada
|
3. Meta Description
|
Finding convenient international flights and cheap flights to Poland has never been that easy. Book your tickets now, check-in online and enjoy your travel with LOT Polish Airlines!
|
Travel from Canada to more than 150 destinations worldwide with Qatar Airways, a world-class airline - Book your flight online for exclusive fares.
|
4. Meta Keywords and Monthly search volume:
|
flights to Poland, international flights, cheap flights to Poland, polish airlines
|
-
|
5. Structural elements: H1, H2, H3
|
-
|
Spring deals • Experience our brand new A350 • Subscribe to Qatar Airways' newsletter • Book • Offers • Where we fly • Booking information • Corporate solutions • Baggage • Qatar Airways experience • Airports • Travel information • Special services • MEMBER BENEFITS • EARN QMILES & QPOINTS • REDEEM QMILES & QCREDITS • OFFERS & NEWS • OUR PARTNERS • Contact us • Baggage assistance • Privilege Club • Travel alerts • Holidays • Great value fares • Quick Links • News • Our destinations • Visa and passport requirements • Newsletter
|
6. Strong tags
|
-
|
Spring deals • Experience our brand new A350
|
7. Alt Text
|
cookies • Payment methods • Facebook • Pinterest • YouTube • lot a star alliance member
|
Select Language • del • bkk • del • bkk • A touch screen with options
|
8. Page Load Time
|
8.19 sec
|
4.34 sec
|
9. Observations Regarding Page layout:
|
Search box is in the middle of website;
By being on main page I can immediately start booking a flight;
|
Search box is in the top right corner;
By being on main page I can immediately start booking a flight;
|
10. Observations Regarding Visual Content:
|
There are pictures of monuments / cities which you can visit by using their service;
Small icons of social media accounts are at the bottom of the website;
|
There are pictures of monuments / cities which you can visit by using their service;
Small icons of social media accounts are at the bottom of the website; |
| 11. Call-to-action |
XXXI World Youth Day
Fly to Cracow or Warsaw |
Spring Deals Book now & save
|
12. Anchored Text:
|
lot
lot polish airlines
lot logo blue |
qatar airways
click here
www.qatarairways.com |
13. Moz Established Links: # to Root Domain
|
5
|
9
|
14. Moz Established Links: #Total Links
|
2336
|
70
|
15. Top 3 inbound links.
|
|
1. travel.gc.ca
|
16. Mobile Friendly: Yes/No
|
Yes
|
Yes
|
17. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)
|
Yes
|
No
|
18. Social Media: (List all SM icons on the home page
|
Facebook, Pinterest, YouTube
|
Facebook, YouTube, Twitter, Tumblr
Google +, LinkedIn, Flickr, Instagram |
19. SERP ranking results when using keywords from this table: (placing or page number)
|
2nd page 3rd position
|
1st page 3rd position
|
Google Trends
Google Trends Insights:
This graph shows us that Qatar Airways is a company with better offers for people living in Canada. It also confirms that there are more immigrants from Arabian region in Canada rather than from Central Europe. When people are trying to find flights, they are usually typing names of airlines rather than country of destination.
LSI Keywords
LOT Polish Airlines:
- See my reservation
- Ticket LOT
- Polish Airlines LOT
American Airline:
- Manage booking
- Book a flight
- Online check in
Most of the keywords from generator are on the website but just a couple of them are entirely equal.
Summary & Conclusion
Both companies offer flights many flights to many different places. LOTs’ strengths are cheap prices and high comfort quality. When QAs’ offers to his customer safety trips and also high comfort quality. The keywords sentences “Safety, price, comfort” are found on the homepage where both companies describe their service.
By living in Canada we have limited options, because cities like Toronto are just one of many which are offered, so to go to other cities just using these airlines, you will have to transfer flight. In overall LOT website is working slower, but it has much more established links. I am of the view that LOT has better SEO, because planes are still the most safety type of transport between places, there is a fact that you have more chance to die during the way on airport in car, rather than flying on plane.
Bibliography
Google. (May 2016). Google trends. [LOT Polish Airlines, Qatar Airways, Flights to Poland, Flights to Qatar]. Retrieved from https://www.google.ca/trends/explore#q=%2Fm%2F0lxfc%2C%20%2Fm%2F029tr_%2C%20flights%20to%20Qatar%2C%20flights%20to%20Poland&geo=CA&date=today%2012-m&cmpt=q&tz=Etc%2FGMT%2B4
LSIGraph. (May 2016). LSIGraph keyword generator [Long Lash Mascara]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
Qatar Airways (1997) Qatar Airways Retrieved from http://www.qatarairways.com/ca/en/homepage.page
