Emirates Content Marketing Idea (MADE UP)

Note: This campaign is being created for Emirates Airlines for a class assignment. Emirates Airline does not have such contest.

Emirates, Canada

Campaign/Idea:

The idea is to organize a contest, where customer/non-customers have to create an original video about Emirates Airline and why people should choose Emirates over other airlines. The video must be submitted on at least 3 of Emirates social media (which will be created for the contest) and tagging Emirates Airlines in it. The video with most views and likes will be declared as the winner and the winner gets one free airfare with Emirates to the location of their choice. 

Audience:

Audience allowed to enter the contest much be over 18.

Goal:

The goal is to engage more social media traffic as well as increase brand awareness. We are looking to increase our social media traffic by 10% within a year of the launch. This campaign will encourage everyone to share their videos with friends, family to get more views and likes which will give me more chances of winning a free airfare. 

Launch:

This contest will take place 2 times in a year, once before the summer break since most of the people are planning on travelling during the summer break. 2^nd event will take place in September and the winners will be announced before Christmas break.

Social Strategy:

Contest will be promoted on all the social media websites, even in airports and on planes before the flight takes off and before it lands. Contest also will be promoted on the events hosted/sponsored by Emirates Airline. 

Emirates Airline vs American Airlines on YouTube

Emirates vs American Airlines

By Asim Mustafa

Emirates:

Emirates, YouTube

Emirates Airline posts around 5-6 videos every week, and the channel itself has over 55m views. Most of the videos revolves around promotions, celebrity and events sponsored by Emirates. In the description area Emirates puts keywords, names of celebrity involved in the video and a brief description of what the video is about. Emirates YouTube link includes links to their other social media website such as, Facebook, Twitter, Google+, LinkedIn and more.

The most successful video of Emirates Airline is the Dodgers/baseball game (video below) where OrelHershiser gives his first pitch to one of Emirates crew members. The video received over 300k views, 1k+ likes in just 2 days and it was successful because it was new and no one has ever seen such demonstration before in a baseball game. 

American Airlines:

American Airlines, YouTube

American Airline posts around 2 videos in one week, and the channel itself has over 9m views. Most of the videos revolves around promotions, and events sponsored by American Airlines. In the description area American Airlines adds keywords, names of celebrity brief description of what the video is about. American Airlines link includes links to their other social media website such as, Facebook, Twitter, LinkedIn and more.

The most successful video of American Airlines is the Small Word :30 video (video below) which is a 30 sec video made by American Airlines about how it feels and how the world looks from 30,000 feet when you fly in American Airlines. This video received over 150k videos, 50+ likes in 1 month and it has been the most successful video ever made by American Airlines. 

TOP 5 AIRLINES 2015

Ever wondered which are on top with highest top quality and passenger satisfaction?

Take a look:

Created by Asim Mustafa

Emirates Airline vs American Airlines on Twitter

Emirates vs American Airlines

by Asim Mustafa

Emirates:

Emirates Airline again very successful on Twitter. Emirates post almost every day and sometimes twice a day and following the 50/50 rules quite often. Emirates mostly posts videos and images of their promotions and events which they participate in such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers). Emirates twitter page has around 719k followers, 274 likes, and 1,636 tweets.

Below are the two of the most successful tweets by Emirates.

 

These two tweets has gotten over 100 likes, 50 retweets. In my opinion these two has been successful because of the audience involvement and the first picture got attention when OrelHershiser gave his first pitch to one of the Emirates Cabin crew.

American Airlines:

American Airlines being a step ahead of Emirates on twitter with 1.31m followers, 78.3k followers, 1.32 tweets and 4,209 likes. American Airlines also tweets daily and sometimes twice a day, using mostly the same content they use on their Facebook page. American Airlines promotes mostly with pictures and videos. Promoting their AAdvantage and MilesForMilestones.

 Below is a picture of American Airlines two most successful tweets.

These two tweets has gotten around 100 likes with 50 retweets. In my opinion these two tweets has been successful because they are appealing to costumers and audience involvement.