Emirates Content Marketing Idea (MADE UP)

Note: This campaign is being created for Emirates Airlines for a class assignment. Emirates Airline does not have such contest.

Emirates, Canada

Campaign/Idea:

The idea is to organize a contest, where customer/non-customers have to create an original video about Emirates Airline and why people should choose Emirates over other airlines. The video must be submitted on at least 3 of Emirates social media (which will be created for the contest) and tagging Emirates Airlines in it. The video with most views and likes will be declared as the winner and the winner gets one free airfare with Emirates to the location of their choice. 

Audience:

Audience allowed to enter the contest much be over 18.

Goal:

The goal is to engage more social media traffic as well as increase brand awareness. We are looking to increase our social media traffic by 10% within a year of the launch. This campaign will encourage everyone to share their videos with friends, family to get more views and likes which will give me more chances of winning a free airfare. 

Launch:

This contest will take place 2 times in a year, once before the summer break since most of the people are planning on travelling during the summer break. 2^nd event will take place in September and the winners will be announced before Christmas break.

Social Strategy:

Contest will be promoted on all the social media websites, even in airports and on planes before the flight takes off and before it lands. Contest also will be promoted on the events hosted/sponsored by Emirates Airline.