Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate.