Analysis of LOT Polish Airlines and Qatar Airways accounts on YouTube

Written by Aleksander Stempowski

LOT Polish Airlines on YouTube

LOT does its posts one video per 5 weeks on average. Their films are generally about commercial, and industry related events. LOT does not follow 50/50 rule; in their case this looks like 83/17 rule (Examples below). In description they give us summary of the film and sometimes we can find there link to their home page.

                                

(2015, youtube.com/watch?v=rr1ea8ZULUo)   (2016, youtube.com/watch?v=QnJkA3fkuys)

The most successful video has 21 369 views and 181 likes and 20 comments, it was a commercial spot about new TV series about LOT on Discovery Channel cold “Operation LOT”. They have 4 954 subscribers, 2 322 847 views and 168 uploaded videos.

Qatar Airways on YouTube

QA publish 2 videos per week. They touch on diversified topics staying close to 50/50 rule. Their videos are about commercials, news and event. (Examples below) In every film description QA types short summary of film and provide to viewers link to their homepage and all their official social media accounts.

(2016, youtube.com/watch?v=13fmOFtn2ys)

Looking at their video list we can see that all of their films have similar statistics, and there are two videos which have much more views, likes and comments. First one has 14 807 views, 14 comments, 130 likes, and 14 comments, and it shows Pilot’s view of Sydney, Australia, where second video has 12 812 views, 159 likes and 20 comments and it give us a chance to watch a first touchdown in Adelaide in QA history. The Qatar Airways channel is subscribed by 35K people and it has 29 083 147 views and 210 uploaded videos.

Comparison of both ones

As we see QA has again much more subscribers than LOT, but again Polish Airlines has higher activity of viewers, the average shows that their 1,05 users view, 0,01 users like and 0,009 users comment their videos, when in QA 0,156 fans view, 0,002 fans like, and 0,00017 fans comment their video. Another interesting fact is that on YouTube account of QA we see new videos two times per week when LOT is posting their films just one per month.