Emirates Airline vs American Airlines on Twitter

Emirates vs American Airlines

by Asim Mustafa

Emirates:

Emirates Airline again very successful on Twitter. Emirates post almost every day and sometimes twice a day and following the 50/50 rules quite often. Emirates mostly posts videos and images of their promotions and events which they participate in such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers). Emirates twitter page has around 719k followers, 274 likes, and 1,636 tweets.

Below are the two of the most successful tweets by Emirates.

 

These two tweets has gotten over 100 likes, 50 retweets. In my opinion these two has been successful because of the audience involvement and the first picture got attention when OrelHershiser gave his first pitch to one of the Emirates Cabin crew.

American Airlines:

American Airlines being a step ahead of Emirates on twitter with 1.31m followers, 78.3k followers, 1.32 tweets and 4,209 likes. American Airlines also tweets daily and sometimes twice a day, using mostly the same content they use on their Facebook page. American Airlines promotes mostly with pictures and videos. Promoting their AAdvantage and MilesForMilestones.

 Below is a picture of American Airlines two most successful tweets.

These two tweets has gotten around 100 likes with 50 retweets. In my opinion these two tweets has been successful because they are appealing to costumers and audience involvement.