WestJet vs Singapore on Twitter
By: Nayha Hamid.
My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter.
Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet
WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts.
Their pinned tweet is..
This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company.
Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir
Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18.
Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers.
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