New marketing campaign for LOT

Written by Aleksander Stempowski

Note: This campaign is being created for Emirates Airlines for a class assignment. Emirates Airline does not have such contest.

 Introduction

In previous posts, you can read that Qatar Airways has much more supporters on all social media platforms, but LOT has a higher/bigger number of active users. In this post I am going to describe you, what LOT can/will do to catch up with QA without losing active users. Of course the best way to gain new supporters in internet world is to be active nonstop without any breaks.

Idea

To begin with LOT need to post content on Facebook, Twitter and YouTube regularly, 2 posts for FB per day, 1 for TW per day, and 2/3 video per week. Increase amount of content required to create new series, because if we stay with what we have, we will immediately exhaust these topics. Also it will be boring for supporters, when they will see the same stuff nonstop. So I am going to create special competitions (1 per week should be enough) in which active users knowing well our company will have a chance to win a special prizes, like special discounts up to 40%, and small gifts like mascot, or some office stuff with our signs. Other series could be a special survey in which we will ask passengers which city would they like to visit with our plane. Of course this place cannot be in our current offer. This sequence can run 2 times per week and answers with the most common number of votes will be sent to main directors, whom decide where to open new flights.

 Goal and execution

By adding these type of content, my goal is to enhance youth people (18-35) to visit our social media accounts, and to keep them active through participating in our games. We are planning to start with this action with beginning of June. That is the best time, because people are looking for nice place for vacation, or for weekend visit. We are planning to run with these series as long as they will be successful.

Infographic about Travelling

http://easel.ly/infographic/cg8zc1

Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate.