Saturday, June 11, 2016

LOT vs. QA on other influencers and inbound link

For my analysis of informal social media websites, I have chosen the same pages for both airlines. My selection embraces influencers and inbound links.

LOT Polish Airlines:

(2016, https://www.reddit.com/r/travel/comments/40uwgn/lot_airlines/)

Reddit.com includes a post regarding ticket prices and quality of service. All of the comments are either positive or very positive. The message is that LOT is relatively cheap carrier offering good services.



On the tripadvisor.ca the entries are polarised. On the one hand LOT is recommended for its low prices and good planes, on the other hand it is criticized for poor quality of services.


On the Airlinequality.com customer rating from 176 reviews is 6/10. The highest satisfaction gives to clients’ seat comfort. The lowest grade is for inflight entertainment. 

Qatar Airways:

 (2016, https://redd.it/4ki3f4)
On the reddit.com visa issue for Asian countries is discussed, the users are positive with flying Qatar Airlines with Canadian passport.

On the tripadvisor.ca the users’ opinions are mostly very good. The title of the first comment adequately summarized all opinions: “Comes close to being best”.


On the Airlinequality.com customer rating from 762 reviews is 8/10. The passengers appreciate the high quality of service.

Summary

My own investigation on above mentioned websites proves that Qatar Airways has much more opinions than LOT. QA is perceived as a high quality company for big money, where as Polish Airlines offers reasonable value for reasonable money. The deference between both carriers is shown for example by the access on board to Wi-Fi. You can get it free with QA (you have already paid a lot for the ticket), meanwhile you do not have it with LOT unless you pay additionally for it.


Written by Aleksander Stempowski

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