Emirates Airline vs American Airlines Fan Pages

There are many fan pages created by fans. Some of them are listed below.

Emirates24|7:

It’s a page created by a fan where all the news about Emirates posted such as, new parking spots, new airplanes, and news about celebrity and so on. This page has Facebook activity of 1,053, and Moz rank of 9.50 (DmR).

https://www.facebook.com/Emirates247/?fref=nf

Emirates24|7, Unofficial page

HOAZSLAYER:

http://www.hoax-slayer.net/emirates-air-free-flight-tickets-scam-again-hitting-facebook/

A blog written by Brett M. Christensen who writes about Emirates (good/bad articles) and it works as an influencers to Emirates customers in a bad or a good way. Moz has giving this site a spam score of 4/17, 11 roots domains and total links of 353.

Some of the inbound links included are:

‘Emirates Air’ Free Flight Tickets Scam Again Hitting Facebook

www.hoax-slayer.net/emirates-a

Facebook Survey Scams

  www.hoax-slayer.com/facebook-survey-scam-list.shtml

Bufale.net | Bufale internet - bufale facebook -

  www.bufale.net/home/truffa-compagnia-aerea-emirates-air-regala-biglietti-di-prima-classe-bufale-net/

Hoazslayer, Unofficial

Emirates Airline vs American Airlines on YouTube

Emirates vs American Airlines

By Asim Mustafa

Emirates:

Emirates, YouTube

Emirates Airline posts around 5-6 videos every week, and the channel itself has over 55m views. Most of the videos revolves around promotions, celebrity and events sponsored by Emirates. In the description area Emirates puts keywords, names of celebrity involved in the video and a brief description of what the video is about. Emirates YouTube link includes links to their other social media website such as, Facebook, Twitter, Google+, LinkedIn and more.

The most successful video of Emirates Airline is the Dodgers/baseball game (video below) where OrelHershiser gives his first pitch to one of Emirates crew members. The video received over 300k views, 1k+ likes in just 2 days and it was successful because it was new and no one has ever seen such demonstration before in a baseball game. 

American Airlines:

American Airlines, YouTube

American Airline posts around 2 videos in one week, and the channel itself has over 9m views. Most of the videos revolves around promotions, and events sponsored by American Airlines. In the description area American Airlines adds keywords, names of celebrity brief description of what the video is about. American Airlines link includes links to their other social media website such as, Facebook, Twitter, LinkedIn and more.

The most successful video of American Airlines is the Small Word :30 video (video below) which is a 30 sec video made by American Airlines about how it feels and how the world looks from 30,000 feet when you fly in American Airlines. This video received over 150k videos, 50+ likes in 1 month and it has been the most successful video ever made by American Airlines. 

Did you know that?

Created by Aleksander Stempowski

Infographic about Travelling

http://easel.ly/infographic/cg8zc1

Emirates Airline vs American Airlines on Facebook

EmiratesAirline vs American Airlines 

by Asim Mustafa

EmiratesAirline:

Emirates is one of the airlines which fly around the world. After analyzing the Facebook account for Emirates, we have found out that Emirates is one of the most successful brands on Facebook, posting around 3 times a day with 6m likes, over 18m shared external links, with over 88m Facebook activity and with over 100,000 shared posts from Emirates Facebook page. Emirates also participate in a lot of activities around the world such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers) and so on. Emirates most of the time posts about their new planes, new destination and new features in their planes but Emirates also uses the 50/50 rule very well. For every two posts that emirates posts about their company, they post 1 post about a fun fact or something that would keep their audience guessing their next destination.

Emirates mostly uses images and videos to up-sell their brand as shown in the images below.

Above is a picture of Emirates using the 50/50 rule by allowing the audience to participate.

The two pictures shown above are the most successful posts by Emirates. In my opinion they were the two most successful posts because they were unique, and was appealing to the audience of Emirates. In one of the pictures, emirates uses the wildlife as a source to promote their Airbus A380s planes and it seemed to work, they have received over 20k likes, 2k shares and over 300 comments on a single post within 8 hours. I believe it was a good idea for Emirates to ask their audience to get involved and share the post with others and it has certainly worked for them.

American Airlines:

American Airline not as successful as Emirates on Facebook. American Airlines has around 2m likes, 1.4 rating out of 5 which is based on 96,000+ reviews by customers/followers. American Airlines posts once every day and not following the 50/50 rules regularly. American Airline mostly uses pictures and videos to promote themselves on Facebook, they are mostly based on promotions about AAdvantage and MilesForMilestones.

 

Above are the most successful posts by American Airlines, they both have received over 5k likes and 50 shares. I believe they were the most successful because of the advantages that are offered to the consumers and it shows what the audience is following their social media for.

The page itself has a score over 2m Facebook activities and over 100,000 shares external activities. Also the average likes on a post for American Airlines is around 500, and 20+ shares. 

Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate. 

WestJet vs Singapore Airlines on YouTube

WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid

WestJet Youtube page: https://www.youtube.com/user/WestJet

There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.

WestJet doesn't post videos every week but they post a couple every month. 

Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair

There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future. 

Singapore Airlines posts videos more frequently than WestJet does. 

WestJet vs Singapore Airlines on Twitter.

WestJet vs Singapore on Twitter

By: Nayha Hamid.

My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter. 

Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet

WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts. 

Their pinned tweet is.. 

This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company. 

Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir

Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18. 

Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers. 

WestJet vs Singapore Airlines on Facebook

WestJet vs Singapore Airlines

By Nayha Hamid


WestJet and Singapore Airlines are both amazing brands with a strong social media presence.
Lets take a look at WestJet first.

WestJet is a Canadian airline company which was founded on February 29th, 1996. WestJet allows you to book flights and vacation packages with ease. Their prices are relatively cheaper compared to other flight companies.
Here is a quick screenshot of their Facebook home page.

As you can see by looking at the right side of the page its showing us WestJet has been posting about their achievements since the early 1996 even though Facebook was not created till 2004. WestJet likes to take a moment and look at everything they've done in their past.

Another interesting section is the left side of the page. 

Here is a quick look at their massive following. This image also shows us that they care about what the customers have to say and they are quick to respond to the messages. For more information check out their Facebook page here: https://www.facebook.com/westjet

WestJet always has promotional packages and cheap deals going on. If you subscribe to their emails or check out their blogs regularly, you'll see the variety of deals being offered. Here is a link to their blog: http://blog.westjet.com

Lets take a look at Singapore Airlines now. 

Singapore Airlines is a Singaporean airline which was founded on May 1, 1947. Singapore Airlines has been around for quire some time now and has had their fair share of success in the airline industry. Singapore Airline allows you to search flights and manage your bookings. 

Here is a screenshot of their Facebook page: 

A quick look at the left side of the Facebook page tells us they have a massive following; definitely more than WestJet. They have a very large number of people who like their posts as well as a huge number showing us they visit the page frequently. 

Singapore Airlines spends a lot of time marketing their airline which is why they are quite popular online. They don't have a blogging channel which is something they should improve on. 

Analysis of LOT Polish Airlines and Qatar Airways profiles on Facebook

LOT Polish Airlines on Facebook

LOT does its posts four times per week on average. They touch on diversified topics staying close to 50/50 rule. Most of their entries have a promotional and how-to nature (examples below).

Promotion – keyword: battle of cities/places I How-to – keyword: how to say/pronounce in polish

                             

                                 
      

(2016, facebook.com/LOT)                                        (2016, facebook.com/LOT)

The most successful post, 134 likes was a note about MCC training on the highest-tech simulator in Poland during the final stages of pilots’ recreation process. It looks like that it is interesting to people to know about high tech pilots’ simulator. The LOT profile is liked by 166k people. The average post is liked 54 times, shared and commented 4 times.

 Qatar Airways on Facebook

Qatar Airways posts news three times per week on average. Their notes are just about their own company, so they do not follow the 50/50 rule. All of their publications have a promotional nature (example below).

Keywords used: flights to… on the board …

(2016, facebook.com/qatarairways)

The most successful post, 31 000 likes was a message about first QAs’ plane who flew to Australia to Adelaide. It seems that people are interesting in flying to the Kangaroo and Koala continent. The Qatar Airways profile is liked by a big number of 11,5M people. The average post is liked 8446 times, shared 456 times and commented 194 times.

 Comparison between both ones

At first glance without any detail analysis one can see a huge difference in traffic between the above described two profiles. In the last 25 posts QA recorded 156 times more hit like button than LOT, 124 times shares and 52 times comments. It is interesting that Qatar Airways has millions of funs, even though they talk only about themselves and consequently do not follow the 50/50 rule. The most successful posts regarded different topics. QA raised a big interest of its funs describing a new connection to Australia, while LOT’s story about pilots training was the most popular on their Facebook account.