The end

Hello everyone! Unfortunately, that is our last post here. We want to thank all our users for their support during this campaign. We have run a successful campaign for our college project. Once again thank you guys for your feedback, all likes and tweets, it helped us a lot in the past weeks.

Aleks, Asim and Nayha members of Digital Presence of Airlines team

Wait a second, we prepare a special movie, in which we are going to show you, how you come to our blog, thanks to our campaign.

TOP 5 AIRLINES 2015

Ever wondered which are on top with highest top quality and passenger satisfaction?

Take a look:

Created by Asim Mustafa

WestJet vs Singapore Airlines on YouTube

WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid

WestJet Youtube page: https://www.youtube.com/user/WestJet

There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.

WestJet doesn't post videos every week but they post a couple every month. 

Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair

There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future. 

Singapore Airlines posts videos more frequently than WestJet does. 

WestJet vs Singapore Airlines on Twitter.

WestJet vs Singapore on Twitter

By: Nayha Hamid.

My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter. 

Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet

WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts. 

Their pinned tweet is.. 

This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company. 

Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir

Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18. 

Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers. 

WestJet vs Singapore Airlines on Facebook

WestJet vs Singapore Airlines

By Nayha Hamid


WestJet and Singapore Airlines are both amazing brands with a strong social media presence.
Lets take a look at WestJet first.

WestJet is a Canadian airline company which was founded on February 29th, 1996. WestJet allows you to book flights and vacation packages with ease. Their prices are relatively cheaper compared to other flight companies.
Here is a quick screenshot of their Facebook home page.

As you can see by looking at the right side of the page its showing us WestJet has been posting about their achievements since the early 1996 even though Facebook was not created till 2004. WestJet likes to take a moment and look at everything they've done in their past.

Another interesting section is the left side of the page. 

Here is a quick look at their massive following. This image also shows us that they care about what the customers have to say and they are quick to respond to the messages. For more information check out their Facebook page here: https://www.facebook.com/westjet

WestJet always has promotional packages and cheap deals going on. If you subscribe to their emails or check out their blogs regularly, you'll see the variety of deals being offered. Here is a link to their blog: http://blog.westjet.com

Lets take a look at Singapore Airlines now. 

Singapore Airlines is a Singaporean airline which was founded on May 1, 1947. Singapore Airlines has been around for quire some time now and has had their fair share of success in the airline industry. Singapore Airline allows you to search flights and manage your bookings. 

Here is a screenshot of their Facebook page: 

A quick look at the left side of the Facebook page tells us they have a massive following; definitely more than WestJet. They have a very large number of people who like their posts as well as a huge number showing us they visit the page frequently. 

Singapore Airlines spends a lot of time marketing their airline which is why they are quite popular online. They don't have a blogging channel which is something they should improve on. 

The Research Team!

Nayha Hamid

Nayha is a 3rd Year Marketing student at Sheridan College. Has past experience in Adobe Photoshop, Adobe Dreamweaver and Adobe Indesign. 

Aleksander Stempowski

Aleks is a 2nd year student at Sheridan College. He is 21 years old and originally from Poland. He has a love of marketing and his dream is to to work as a marketer for a tourism company from his home country.

Asim Mustafa

Asim is a 2nd year marketing student at Sheridan College. He is experienced in Adobe Photoshop CC, Adobe Dreamweaver CC, and Adobe INDesign CC.

This Blog is designed to examine the digital presence of 8 airline brands. We will be examining and comparing several airlines brands and their digital presence.

They are:

Emerates Airline

American Airlines

LOT Airlines

Qatar Airlines

Air Canada

Air Transat

Singapore Airlines

West Jet