The end

Hello everyone! Unfortunately, that is our last post here. We want to thank all our users for their support during this campaign. We have run a successful campaign for our college project. Once again thank you guys for your feedback, all likes and tweets, it helped us a lot in the past weeks.

Aleks, Asim and Nayha members of Digital Presence of Airlines team

Wait a second, we prepare a special movie, in which we are going to show you, how you come to our blog, thanks to our campaign.

Analysis of LOT Polish Airlines and Qatar Airways accounts on YouTube

Written by Aleksander Stempowski

LOT Polish Airlines on YouTube

LOT does its posts one video per 5 weeks on average. Their films are generally about commercial, and industry related events. LOT does not follow 50/50 rule; in their case this looks like 83/17 rule (Examples below). In description they give us summary of the film and sometimes we can find there link to their home page.

                                

(2015, youtube.com/watch?v=rr1ea8ZULUo)   (2016, youtube.com/watch?v=QnJkA3fkuys)

The most successful video has 21 369 views and 181 likes and 20 comments, it was a commercial spot about new TV series about LOT on Discovery Channel cold “Operation LOT”. They have 4 954 subscribers, 2 322 847 views and 168 uploaded videos.

Qatar Airways on YouTube

QA publish 2 videos per week. They touch on diversified topics staying close to 50/50 rule. Their videos are about commercials, news and event. (Examples below) In every film description QA types short summary of film and provide to viewers link to their homepage and all their official social media accounts.

(2016, youtube.com/watch?v=13fmOFtn2ys)

Looking at their video list we can see that all of their films have similar statistics, and there are two videos which have much more views, likes and comments. First one has 14 807 views, 14 comments, 130 likes, and 14 comments, and it shows Pilot’s view of Sydney, Australia, where second video has 12 812 views, 159 likes and 20 comments and it give us a chance to watch a first touchdown in Adelaide in QA history. The Qatar Airways channel is subscribed by 35K people and it has 29 083 147 views and 210 uploaded videos.

Comparison of both ones

As we see QA has again much more subscribers than LOT, but again Polish Airlines has higher activity of viewers, the average shows that their 1,05 users view, 0,01 users like and 0,009 users comment their videos, when in QA 0,156 fans view, 0,002 fans like, and 0,00017 fans comment their video. Another interesting fact is that on YouTube account of QA we see new videos two times per week when LOT is posting their films just one per month.

Did you know that?

Created by Aleksander Stempowski

Infographic about Travelling

http://easel.ly/infographic/cg8zc1

Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate. 

WestJet vs Singapore Airlines on YouTube

WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid

WestJet Youtube page: https://www.youtube.com/user/WestJet

There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.

WestJet doesn't post videos every week but they post a couple every month. 

Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair

There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future. 

Singapore Airlines posts videos more frequently than WestJet does. 

WestJet vs Singapore Airlines on Twitter.

WestJet vs Singapore on Twitter

By: Nayha Hamid.

My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter. 

Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet

WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts. 

Their pinned tweet is.. 

This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company. 

Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir

Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18. 

Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers.