EmiratesAirline:
Emirates is one of
the airlines which fly around the world. After analyzing the Facebook account
for Emirates, we have found out that Emirates is one of the most successful brands
on Facebook, posting around 3 times a day with 6m likes, over 18m shared
external links, with over 88m Facebook activity and with over 100,000 shared
posts from Emirates Facebook page. Emirates also participate in a lot of
activities around the world such as, Ellen
DeGeneres show, Emirates FA
Cup and baseball games (Los
Angeles Dodgers) and so on. Emirates most of the time posts about their
new planes, new destination and new features in their planes but Emirates also
uses the 50/50 rule very well. For every two posts that emirates posts about
their company, they post 1 post about a fun fact or something that would keep
their audience guessing their next
destination.
Emirates mostly
uses images and videos to up-sell their brand as shown in the images below.
Above is a picture
of Emirates using the 50/50
rule by allowing the audience to participate.
The two pictures
shown above are the most successful posts by Emirates. In my opinion they were
the two most successful posts because they were unique, and was appealing to
the audience of Emirates. In one of the pictures, emirates uses the wildlife as
a source to promote their Airbus
A380s planes and it seemed to work, they have received over 20k likes,
2k shares and over 300 comments on a single post within 8 hours. I believe it
was a good idea for Emirates to ask their audience to get involved and share
the post with others and it has certainly worked for them.
American Airline
not as successful as Emirates on Facebook. American
Airlines has around 2m likes, 1.4
rating out of 5 which is based on 96,000+
reviews by customers/followers. American Airlines posts once every day
and not following the 50/50 rules regularly. American Airline mostly uses
pictures and videos to promote themselves on Facebook, they are mostly based on
promotions about AAdvantage
and MilesForMilestones.
Above are the most
successful posts by American Airlines, they both have received over 5k likes
and 50 shares. I believe they were the most successful because of the
advantages that are offered to the consumers and it shows what the audience is
following their social media for.
The page itself
has a score over 2m Facebook activities and over 100,000 shares external
activities. Also the average likes on a post for American Airlines is around 500, and 20+ shares.
