Emirates Content Marketing Idea (MADE UP)

Note: This campaign is being created for Emirates Airlines for a class assignment. Emirates Airline does not have such contest.

Emirates, Canada

Campaign/Idea:

The idea is to organize a contest, where customer/non-customers have to create an original video about Emirates Airline and why people should choose Emirates over other airlines. The video must be submitted on at least 3 of Emirates social media (which will be created for the contest) and tagging Emirates Airlines in it. The video with most views and likes will be declared as the winner and the winner gets one free airfare with Emirates to the location of their choice. 

Audience:

Audience allowed to enter the contest much be over 18.

Goal:

The goal is to engage more social media traffic as well as increase brand awareness. We are looking to increase our social media traffic by 10% within a year of the launch. This campaign will encourage everyone to share their videos with friends, family to get more views and likes which will give me more chances of winning a free airfare. 

Launch:

This contest will take place 2 times in a year, once before the summer break since most of the people are planning on travelling during the summer break. 2^nd event will take place in September and the winners will be announced before Christmas break.

Social Strategy:

Contest will be promoted on all the social media websites, even in airports and on planes before the flight takes off and before it lands. Contest also will be promoted on the events hosted/sponsored by Emirates Airline. 

Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate. 

WestJet vs Singapore Airlines on YouTube

WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid

WestJet Youtube page: https://www.youtube.com/user/WestJet

There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.

WestJet doesn't post videos every week but they post a couple every month. 

Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair

There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future. 

Singapore Airlines posts videos more frequently than WestJet does. 

WestJet vs Singapore Airlines on Twitter.

WestJet vs Singapore on Twitter

By: Nayha Hamid.

My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter. 

Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet

WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts. 

Their pinned tweet is.. 

This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company. 

Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir

Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18. 

Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers. 

WestJet vs Singapore Airlines on Facebook

WestJet vs Singapore Airlines

By Nayha Hamid


WestJet and Singapore Airlines are both amazing brands with a strong social media presence.
Lets take a look at WestJet first.

WestJet is a Canadian airline company which was founded on February 29th, 1996. WestJet allows you to book flights and vacation packages with ease. Their prices are relatively cheaper compared to other flight companies.
Here is a quick screenshot of their Facebook home page.

As you can see by looking at the right side of the page its showing us WestJet has been posting about their achievements since the early 1996 even though Facebook was not created till 2004. WestJet likes to take a moment and look at everything they've done in their past.

Another interesting section is the left side of the page. 

Here is a quick look at their massive following. This image also shows us that they care about what the customers have to say and they are quick to respond to the messages. For more information check out their Facebook page here: https://www.facebook.com/westjet

WestJet always has promotional packages and cheap deals going on. If you subscribe to their emails or check out their blogs regularly, you'll see the variety of deals being offered. Here is a link to their blog: http://blog.westjet.com

Lets take a look at Singapore Airlines now. 

Singapore Airlines is a Singaporean airline which was founded on May 1, 1947. Singapore Airlines has been around for quire some time now and has had their fair share of success in the airline industry. Singapore Airline allows you to search flights and manage your bookings. 

Here is a screenshot of their Facebook page: 

A quick look at the left side of the Facebook page tells us they have a massive following; definitely more than WestJet. They have a very large number of people who like their posts as well as a huge number showing us they visit the page frequently. 

Singapore Airlines spends a lot of time marketing their airline which is why they are quite popular online. They don't have a blogging channel which is something they should improve on.