The end

Hello everyone! Unfortunately, that is our last post here. We want to thank all our users for their support during this campaign. We have run a successful campaign for our college project. Once again thank you guys for your feedback, all likes and tweets, it helped us a lot in the past weeks.

Aleks, Asim and Nayha members of Digital Presence of Airlines team

Wait a second, we prepare a special movie, in which we are going to show you, how you come to our blog, thanks to our campaign.

Emirates Content Marketing Idea (MADE UP)

Note: This campaign is being created for Emirates Airlines for a class assignment. Emirates Airline does not have such contest.

Emirates, Canada

Campaign/Idea:

The idea is to organize a contest, where customer/non-customers have to create an original video about Emirates Airline and why people should choose Emirates over other airlines. The video must be submitted on at least 3 of Emirates social media (which will be created for the contest) and tagging Emirates Airlines in it. The video with most views and likes will be declared as the winner and the winner gets one free airfare with Emirates to the location of their choice. 

Audience:

Audience allowed to enter the contest much be over 18.

Goal:

The goal is to engage more social media traffic as well as increase brand awareness. We are looking to increase our social media traffic by 10% within a year of the launch. This campaign will encourage everyone to share their videos with friends, family to get more views and likes which will give me more chances of winning a free airfare. 

Launch:

This contest will take place 2 times in a year, once before the summer break since most of the people are planning on travelling during the summer break. 2^nd event will take place in September and the winners will be announced before Christmas break.

Social Strategy:

Contest will be promoted on all the social media websites, even in airports and on planes before the flight takes off and before it lands. Contest also will be promoted on the events hosted/sponsored by Emirates Airline. 

Emirates Airline vs American Airlines Fan Pages

There are many fan pages created by fans. Some of them are listed below.

Emirates24|7:

It’s a page created by a fan where all the news about Emirates posted such as, new parking spots, new airplanes, and news about celebrity and so on. This page has Facebook activity of 1,053, and Moz rank of 9.50 (DmR).

https://www.facebook.com/Emirates247/?fref=nf

Emirates24|7, Unofficial page

HOAZSLAYER:

http://www.hoax-slayer.net/emirates-air-free-flight-tickets-scam-again-hitting-facebook/

A blog written by Brett M. Christensen who writes about Emirates (good/bad articles) and it works as an influencers to Emirates customers in a bad or a good way. Moz has giving this site a spam score of 4/17, 11 roots domains and total links of 353.

Some of the inbound links included are:

‘Emirates Air’ Free Flight Tickets Scam Again Hitting Facebook

www.hoax-slayer.net/emirates-a

Facebook Survey Scams

  www.hoax-slayer.com/facebook-survey-scam-list.shtml

Bufale.net | Bufale internet - bufale facebook -

  www.bufale.net/home/truffa-compagnia-aerea-emirates-air-regala-biglietti-di-prima-classe-bufale-net/

Hoazslayer, Unofficial

Emirates Airline vs American Airlines on YouTube

Emirates vs American Airlines

By Asim Mustafa

Emirates:

Emirates, YouTube

Emirates Airline posts around 5-6 videos every week, and the channel itself has over 55m views. Most of the videos revolves around promotions, celebrity and events sponsored by Emirates. In the description area Emirates puts keywords, names of celebrity involved in the video and a brief description of what the video is about. Emirates YouTube link includes links to their other social media website such as, Facebook, Twitter, Google+, LinkedIn and more.

The most successful video of Emirates Airline is the Dodgers/baseball game (video below) where OrelHershiser gives his first pitch to one of Emirates crew members. The video received over 300k views, 1k+ likes in just 2 days and it was successful because it was new and no one has ever seen such demonstration before in a baseball game. 

American Airlines:

American Airlines, YouTube

American Airline posts around 2 videos in one week, and the channel itself has over 9m views. Most of the videos revolves around promotions, and events sponsored by American Airlines. In the description area American Airlines adds keywords, names of celebrity brief description of what the video is about. American Airlines link includes links to their other social media website such as, Facebook, Twitter, LinkedIn and more.

The most successful video of American Airlines is the Small Word :30 video (video below) which is a 30 sec video made by American Airlines about how it feels and how the world looks from 30,000 feet when you fly in American Airlines. This video received over 150k videos, 50+ likes in 1 month and it has been the most successful video ever made by American Airlines. 

TOP 5 AIRLINES 2015

Ever wondered which are on top with highest top quality and passenger satisfaction?

Take a look:

Created by Asim Mustafa

Emirates Airline vs American Airlines on Twitter

Emirates vs American Airlines

by Asim Mustafa

Emirates:

Emirates Airline again very successful on Twitter. Emirates post almost every day and sometimes twice a day and following the 50/50 rules quite often. Emirates mostly posts videos and images of their promotions and events which they participate in such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers). Emirates twitter page has around 719k followers, 274 likes, and 1,636 tweets.

Below are the two of the most successful tweets by Emirates.

 

These two tweets has gotten over 100 likes, 50 retweets. In my opinion these two has been successful because of the audience involvement and the first picture got attention when OrelHershiser gave his first pitch to one of the Emirates Cabin crew.

American Airlines:

American Airlines being a step ahead of Emirates on twitter with 1.31m followers, 78.3k followers, 1.32 tweets and 4,209 likes. American Airlines also tweets daily and sometimes twice a day, using mostly the same content they use on their Facebook page. American Airlines promotes mostly with pictures and videos. Promoting their AAdvantage and MilesForMilestones.

 Below is a picture of American Airlines two most successful tweets.

These two tweets has gotten around 100 likes with 50 retweets. In my opinion these two tweets has been successful because they are appealing to costumers and audience involvement.

Emirates Airline vs American Airlines on Facebook

EmiratesAirline vs American Airlines 

by Asim Mustafa

EmiratesAirline:

Emirates is one of the airlines which fly around the world. After analyzing the Facebook account for Emirates, we have found out that Emirates is one of the most successful brands on Facebook, posting around 3 times a day with 6m likes, over 18m shared external links, with over 88m Facebook activity and with over 100,000 shared posts from Emirates Facebook page. Emirates also participate in a lot of activities around the world such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers) and so on. Emirates most of the time posts about their new planes, new destination and new features in their planes but Emirates also uses the 50/50 rule very well. For every two posts that emirates posts about their company, they post 1 post about a fun fact or something that would keep their audience guessing their next destination.

Emirates mostly uses images and videos to up-sell their brand as shown in the images below.

Above is a picture of Emirates using the 50/50 rule by allowing the audience to participate.

The two pictures shown above are the most successful posts by Emirates. In my opinion they were the two most successful posts because they were unique, and was appealing to the audience of Emirates. In one of the pictures, emirates uses the wildlife as a source to promote their Airbus A380s planes and it seemed to work, they have received over 20k likes, 2k shares and over 300 comments on a single post within 8 hours. I believe it was a good idea for Emirates to ask their audience to get involved and share the post with others and it has certainly worked for them.

American Airlines:

American Airline not as successful as Emirates on Facebook. American Airlines has around 2m likes, 1.4 rating out of 5 which is based on 96,000+ reviews by customers/followers. American Airlines posts once every day and not following the 50/50 rules regularly. American Airline mostly uses pictures and videos to promote themselves on Facebook, they are mostly based on promotions about AAdvantage and MilesForMilestones.

 

Above are the most successful posts by American Airlines, they both have received over 5k likes and 50 shares. I believe they were the most successful because of the advantages that are offered to the consumers and it shows what the audience is following their social media for.

The page itself has a score over 2m Facebook activities and over 100,000 shares external activities. Also the average likes on a post for American Airlines is around 500, and 20+ shares. 

SEO Audit Of Emirates and American Airline

Emirates Airline vs American Airline

Writer: Asim Mustafa

SEO is an important consideration for marketers because in the airline industry, there are many competitors, for example, Emirates and American Airline are one of them. Using keyword sentences throughout their sites like “Book Flights,International Flights, and Low Cost Airlines". The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations

SEO Considerations	Emirates	American Airline
1. URL:	http://www.emirates.com/ ca/english/	https://www.aa.com/ homePage.do
2. Page Title	Emirates Canada | Book Flights, Hotels and Car Rental	American Airlines - Airline tickets and cheap flights at AA.com
3. Meta Description	Fly to over 140 destinations, enjoy award-winning inflight entertainment and free Wi-Fi. Book seats and check in online.	American Airlines has airline tickets, cheap flights, vacation packages and American Airlines AAdvantage bonus mile offers at AA.com
4. Meta Keywords and   Monthly search volume:	1. International flights 2. Book flights 3. Flights 4. Flights to airlines 5. Emirates	1. Airline tickets 2. Book flights online 3. Airfares 4. Deal 5. Travel 6. Fares 7. Cheap
5. Structural elements: H1, H2, H3	You've arrived the moment you board
6. Strong tags	1. Economy 2. Lowest possible Miles cost 3. Most flexible options 4. Hotels	1. Taking a trip? 2. Taking a vacation? 3. Traveling the world?
7. Alt Text	1. Hello Tomorrow℠ 2. Travel from your city to                3. Book a flight to Dubai or find out more about the city we call home  4. Best Price	1. United States 2. American Airlines 3. Earn 30,000 bonus miles
8. Page Load Time	10.238 sec	5.706 sec
9. Observations Regarding Page layout:	Layout of the home page is very simple and easy to understand and use.	Layout of the home page is appealing and straight forward
10.  Observations Regarding Visual Content:	Visual content is very appealing and provides enough information for the consumer.	Visual content is well organized, looks neat and attractive
11. Call-to-action	Getting audience to sign up for rewards by using the membership cards.	Giving audience “Today’s special” allowing them to participate for prizes
12. Anchored Text:	Emirates www.emirates.com Online Check in	American airlines www.aa.com American
13. Moz Established Links:  # to Root Domain	2	10,276
14. Moz Established Links:  #Total Links	293	195,000
15. Top 3 inbound links.	www.atpworldtour.co www.boeing.com/commercial/77 www.boeing.com/commercial/	www.choosechicago.com/things-to-do/dining/chicago-restaurant-week/ www.google.com/crisisresponse/ japanquake2011.html www.hrc.org
16. Mobile Friendly: Yes/No	Emirates is Mobile Friendly (Emirates App)	Yes
17. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	The content is shareable on multiple social media websites such as, Facebook, Twitter, LinkedIn and Google Plus	The content is shareable on social media
18. Social Media: (List all SM icons on the home page	Facebook Twitter Google Plus LinkedIn YouTube Mail	Facebook Twitter YouTube Instagram
19. SERP ranking results when using keywords from this table: (placing or page number)	Top 5	Top 5

Google Trends

Comparison of Airline industry with Emirates and American Airline

Google Trends Insights

As we see in the graph above, I have compared the Airline industry with two different airline companies (Emirates and American Airlines). It seems that Airline industry have its up and downs but overall it has grown in the past 12 months. Emirates Airlines has been growing slowing but it was dropping in the overall interest in past 12 months and now it has started to recover slowly. On the other hand, American Airlines interest over time is more than the Airlines industry itself and its rising up slowly. 

Latent Semantic Indexing Keywords

Emirates Airline: 

• International flights
• Book flights
• Flights   
• Flights to airlines 
• Emirates

American Airline:

• Airline tickets
• Book flights online
• Airfares
• Deal
• Travel

Summary

Emirates strength is that it is based in the Middle East and therefore, is the main airlines for major airport hubs in the Eastern hemisphere. On the other hand, American Airlines strength is that it is based in America and is a popular airline in North America. Emirates is usually chosen because of their international flights and American Airlines has a demand for the discounted airfares. When searching for content using the keywords: Flights to UAE, Cheap flights from/to UAE. Emirates ranked number one but when searching for cheap flights Emirates are ranked top 5.  When searching for content using the keywords:  Cheap flights, North American Airlines. American Airlines are ranked top 5.  Emirates and American Airlines have some things in common such as, they both operate internationally but they are different in many ways such as, they both are based in two different countries, Continents served, Overweight bag fee etc.

Conclusion

In the airline industry, Emirates and American Airlines offer different kinds of travel to different kinds of people. Emirates is based internationally, whereas American Airlines is primarily used in North America. Both provide affordable travel and are easily accessible through social media. In my opinion the overall winner of this SEO Search analysis is American Airlines as they hold a bigger chunk of the market then Emirates. American Airline also has a faster load time of pages, more links, more domain roots, according to Moz. 

Bibliography

Airlines, A. (2016, 05 23). Find Flights. Retrieved from American Airlines: https://www.aa.com/reservation/roundTripSearchAccess.do

American Airlines. (2016, May 23). Book a flight. Retrieved from American Airlines: https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=american%20airlines

Emirates Airlines. (2016, May 23). Check in online. Retrieved from Emirates : http://www.emirates.com/ca/english/

Moz. (2016, 05 23). Open Site Explorer. Retrieved from Moz.com: https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwww.emirates.com%2Fca%2Fenglish%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=

The Research Team!

Nayha Hamid

Nayha is a 3rd Year Marketing student at Sheridan College. Has past experience in Adobe Photoshop, Adobe Dreamweaver and Adobe Indesign. 

Aleksander Stempowski

Aleks is a 2nd year student at Sheridan College. He is 21 years old and originally from Poland. He has a love of marketing and his dream is to to work as a marketer for a tourism company from his home country.

Asim Mustafa

Asim is a 2nd year marketing student at Sheridan College. He is experienced in Adobe Photoshop CC, Adobe Dreamweaver CC, and Adobe INDesign CC.

This Blog is designed to examine the digital presence of 8 airline brands. We will be examining and comparing several airlines brands and their digital presence.

They are:

Emerates Airline

American Airlines

LOT Airlines

Qatar Airlines

Air Canada

Air Transat

Singapore Airlines

West Jet