SEO Audit Of Emirates and American Airline

Emirates Airline vs American Airline

Writer: Asim Mustafa

SEO is an important consideration for marketers because in the airline industry, there are many competitors, for example, Emirates and American Airline are one of them. Using keyword sentences throughout their sites like “Book Flights,International Flights, and Low Cost Airlines". The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations

SEO Considerations	Emirates	American Airline
1. URL:	http://www.emirates.com/ ca/english/	https://www.aa.com/ homePage.do
2. Page Title	Emirates Canada | Book Flights, Hotels and Car Rental	American Airlines - Airline tickets and cheap flights at AA.com
3. Meta Description	Fly to over 140 destinations, enjoy award-winning inflight entertainment and free Wi-Fi. Book seats and check in online.	American Airlines has airline tickets, cheap flights, vacation packages and American Airlines AAdvantage bonus mile offers at AA.com
4. Meta Keywords and   Monthly search volume:	1. International flights 2. Book flights 3. Flights 4. Flights to airlines 5. Emirates	1. Airline tickets 2. Book flights online 3. Airfares 4. Deal 5. Travel 6. Fares 7. Cheap
5. Structural elements: H1, H2, H3	You've arrived the moment you board
6. Strong tags	1. Economy 2. Lowest possible Miles cost 3. Most flexible options 4. Hotels	1. Taking a trip? 2. Taking a vacation? 3. Traveling the world?
7. Alt Text	1. Hello Tomorrow℠ 2. Travel from your city to                3. Book a flight to Dubai or find out more about the city we call home  4. Best Price	1. United States 2. American Airlines 3. Earn 30,000 bonus miles
8. Page Load Time	10.238 sec	5.706 sec
9. Observations Regarding Page layout:	Layout of the home page is very simple and easy to understand and use.	Layout of the home page is appealing and straight forward
10.  Observations Regarding Visual Content:	Visual content is very appealing and provides enough information for the consumer.	Visual content is well organized, looks neat and attractive
11. Call-to-action	Getting audience to sign up for rewards by using the membership cards.	Giving audience “Today’s special” allowing them to participate for prizes
12. Anchored Text:	Emirates www.emirates.com Online Check in	American airlines www.aa.com American
13. Moz Established Links:  # to Root Domain	2	10,276
14. Moz Established Links:  #Total Links	293	195,000
15. Top 3 inbound links.	www.atpworldtour.co www.boeing.com/commercial/77 www.boeing.com/commercial/	www.choosechicago.com/things-to-do/dining/chicago-restaurant-week/ www.google.com/crisisresponse/ japanquake2011.html www.hrc.org
16. Mobile Friendly: Yes/No	Emirates is Mobile Friendly (Emirates App)	Yes
17. Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	The content is shareable on multiple social media websites such as, Facebook, Twitter, LinkedIn and Google Plus	The content is shareable on social media
18. Social Media: (List all SM icons on the home page	Facebook Twitter Google Plus LinkedIn YouTube Mail	Facebook Twitter YouTube Instagram
19. SERP ranking results when using keywords from this table: (placing or page number)	Top 5	Top 5

Google Trends

Comparison of Airline industry with Emirates and American Airline

Google Trends Insights

As we see in the graph above, I have compared the Airline industry with two different airline companies (Emirates and American Airlines). It seems that Airline industry have its up and downs but overall it has grown in the past 12 months. Emirates Airlines has been growing slowing but it was dropping in the overall interest in past 12 months and now it has started to recover slowly. On the other hand, American Airlines interest over time is more than the Airlines industry itself and its rising up slowly. 

Latent Semantic Indexing Keywords

Emirates Airline: 

• International flights
• Book flights
• Flights   
• Flights to airlines 
• Emirates

American Airline:

• Airline tickets
• Book flights online
• Airfares
• Deal
• Travel

Summary

Emirates strength is that it is based in the Middle East and therefore, is the main airlines for major airport hubs in the Eastern hemisphere. On the other hand, American Airlines strength is that it is based in America and is a popular airline in North America. Emirates is usually chosen because of their international flights and American Airlines has a demand for the discounted airfares. When searching for content using the keywords: Flights to UAE, Cheap flights from/to UAE. Emirates ranked number one but when searching for cheap flights Emirates are ranked top 5.  When searching for content using the keywords:  Cheap flights, North American Airlines. American Airlines are ranked top 5.  Emirates and American Airlines have some things in common such as, they both operate internationally but they are different in many ways such as, they both are based in two different countries, Continents served, Overweight bag fee etc.

Conclusion

In the airline industry, Emirates and American Airlines offer different kinds of travel to different kinds of people. Emirates is based internationally, whereas American Airlines is primarily used in North America. Both provide affordable travel and are easily accessible through social media. In my opinion the overall winner of this SEO Search analysis is American Airlines as they hold a bigger chunk of the market then Emirates. American Airline also has a faster load time of pages, more links, more domain roots, according to Moz. 

Bibliography

Airlines, A. (2016, 05 23). Find Flights. Retrieved from American Airlines: https://www.aa.com/reservation/roundTripSearchAccess.do

American Airlines. (2016, May 23). Book a flight. Retrieved from American Airlines: https://www.google.ca/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=american%20airlines

Emirates Airlines. (2016, May 23). Check in online. Retrieved from Emirates : http://www.emirates.com/ca/english/

Moz. (2016, 05 23). Open Site Explorer. Retrieved from Moz.com: https://moz.com/researchtools/ose/links?site=http%3A%2F%2Fwww.emirates.com%2Fca%2Fenglish%2F&filter=&source=external&target=page&group=0&page=1&sort=page_authority&anchor_id=&anchor_type=&anchor_text=&from_site=