This blog is about the digital marketing analysis of airline brands and how each of them use digital marketing, SEO, and social media to better position themselves in the market.
Showing posts with label American Airlines. Show all posts
Showing posts with label American Airlines. Show all posts
Hello everyone! Unfortunately,
that is our last post here. We want to thank all our users for their support
during this campaign. We have run a successful campaign for our college
project. Once again thank you guys for your feedback, all likes and tweets, it
helped us a lot in the past weeks.
Aleks, Asim and Nayha
members of Digital Presence of Airlines team
Wait a second, we
prepare a special movie, in which we are going to show you, how you come to our
blog, thanks to our campaign.
Emirates Airline
posts around 5-6 videos every week, and the channel itself has over 55m views.
Most of the videos revolves around promotions, celebrity and events sponsored
by Emirates. In the description area Emirates puts keywords, names of celebrity
involved in the video and a brief description of what the video is about.
Emirates YouTube link includes links to their other social media website such
as, Facebook, Twitter, Google+, LinkedIn and more.
The most
successful video of Emirates Airline is the Dodgers/baseball game (video below) where OrelHershiser gives his first pitch to one of Emirates crew
members. The video received over 300k views, 1k+ likes in just 2 days and it
was successful because it was new and no one has ever seen such demonstration
before in a baseball game.
American Airline
posts around 2 videos in one week, and the channel itself has over 9m views.
Most of the videos revolves around promotions, and events sponsored by American
Airlines. In the description area American Airlines adds keywords, names of
celebrity brief description of what the video is about. American Airlines link
includes links to their other social media website such as, Facebook, Twitter,
LinkedIn and more.
The most
successful video of American Airlines is the Small Word :30 video (video below) which is a
30 sec video made by American Airlines about how it feels and how the world
looks from 30,000 feet when you fly in American Airlines. This video received
over 150k videos, 50+ likes in 1 month and it has been the most successful
video ever made by American Airlines.
Emirates Airline again very successful on Twitter.
Emirates post almost every day and sometimes twice a day and following the
50/50 rules quite often. Emirates mostly posts videos and images of their
promotions and events which they participate in such as, Ellen
DeGeneres show, Emirates FA
Cup and baseball games (Los
Angeles Dodgers). Emirates twitter page has around 719k followers, 274
likes, and 1,636 tweets.
Below are the two
of the most successful tweets by Emirates.
These two tweets has gotten over 100 likes, 50
retweets. In my opinion these two has been successful because of the audience
involvement and the first picture got attention when OrelHershiser gave his first pitch to one of the Emirates Cabin crew.
American Airlines being a step ahead of Emirates on
twitter with 1.31m followers, 78.3k followers, 1.32 tweets and 4,209 likes.
American Airlines also tweets daily and sometimes twice a day, using mostly the
same content they use on their Facebook page. American Airlines promotes mostly
with pictures and videos. Promoting their AAdvantage
and MilesForMilestones.
Below is a picture of American Airlines two most
successful tweets.
These two tweets has
gotten around 100 likes with 50 retweets. In my opinion these two tweets has
been successful because they are appealing to costumers and audience
involvement.
Nayha Hamid Nayha is a 3rd Year Marketing student at Sheridan College. Has past experience in Adobe Photoshop, Adobe Dreamweaver and Adobe Indesign.
Aleksander Stempowski
Aleks is a 2nd year student at Sheridan College. He is 21 years old and originally from Poland. He has a love of marketing and his dream is to to work as a marketer for a tourism company from his home country.
Asim is a 2nd year marketing student at Sheridan College. He is experienced in Adobe Photoshop CC, Adobe Dreamweaver CC, and Adobe INDesign CC.
This Blog is designed to examine the digital presence of 8 airline brands. We will be examining and comparing several airlines brands and their digital presence. They are: Emerates Airline American Airlines
