WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid
WestJet Youtube page: https://www.youtube.com/user/WestJet
There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.
WestJet doesn't post videos every week but they post a couple every month.
Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair
There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future.
Singapore Airlines posts videos more frequently than WestJet does.
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