Emirates Airline vs American Airlines on Facebook

EmiratesAirline vs American Airlines 

by Asim Mustafa

EmiratesAirline:

Emirates is one of the airlines which fly around the world. After analyzing the Facebook account for Emirates, we have found out that Emirates is one of the most successful brands on Facebook, posting around 3 times a day with 6m likes, over 18m shared external links, with over 88m Facebook activity and with over 100,000 shared posts from Emirates Facebook page. Emirates also participate in a lot of activities around the world such as, Ellen DeGeneres show, Emirates FA Cup and baseball games  (Los Angeles Dodgers) and so on. Emirates most of the time posts about their new planes, new destination and new features in their planes but Emirates also uses the 50/50 rule very well. For every two posts that emirates posts about their company, they post 1 post about a fun fact or something that would keep their audience guessing their next destination.

Emirates mostly uses images and videos to up-sell their brand as shown in the images below.

Above is a picture of Emirates using the 50/50 rule by allowing the audience to participate.

The two pictures shown above are the most successful posts by Emirates. In my opinion they were the two most successful posts because they were unique, and was appealing to the audience of Emirates. In one of the pictures, emirates uses the wildlife as a source to promote their Airbus A380s planes and it seemed to work, they have received over 20k likes, 2k shares and over 300 comments on a single post within 8 hours. I believe it was a good idea for Emirates to ask their audience to get involved and share the post with others and it has certainly worked for them.

American Airlines:

American Airline not as successful as Emirates on Facebook. American Airlines has around 2m likes, 1.4 rating out of 5 which is based on 96,000+ reviews by customers/followers. American Airlines posts once every day and not following the 50/50 rules regularly. American Airline mostly uses pictures and videos to promote themselves on Facebook, they are mostly based on promotions about AAdvantage and MilesForMilestones.

 

Above are the most successful posts by American Airlines, they both have received over 5k likes and 50 shares. I believe they were the most successful because of the advantages that are offered to the consumers and it shows what the audience is following their social media for.

The page itself has a score over 2m Facebook activities and over 100,000 shares external activities. Also the average likes on a post for American Airlines is around 500, and 20+ shares.