Emirates Airline vs American Airlines Fan Pages

There are many fan pages created by fans. Some of them are listed below.

Emirates24|7:

It’s a page created by a fan where all the news about Emirates posted such as, new parking spots, new airplanes, and news about celebrity and so on. This page has Facebook activity of 1,053, and Moz rank of 9.50 (DmR).

https://www.facebook.com/Emirates247/?fref=nf

Emirates24|7, Unofficial page

HOAZSLAYER:

http://www.hoax-slayer.net/emirates-air-free-flight-tickets-scam-again-hitting-facebook/

A blog written by Brett M. Christensen who writes about Emirates (good/bad articles) and it works as an influencers to Emirates customers in a bad or a good way. Moz has giving this site a spam score of 4/17, 11 roots domains and total links of 353.

Some of the inbound links included are:

‘Emirates Air’ Free Flight Tickets Scam Again Hitting Facebook

www.hoax-slayer.net/emirates-a

Facebook Survey Scams

  www.hoax-slayer.com/facebook-survey-scam-list.shtml

Bufale.net | Bufale internet - bufale facebook -

  www.bufale.net/home/truffa-compagnia-aerea-emirates-air-regala-biglietti-di-prima-classe-bufale-net/

Hoazslayer, Unofficial

Did you know that?

Created by Aleksander Stempowski

Infographic about Travelling

http://easel.ly/infographic/cg8zc1

Comparison between LOT Polish Airlines and Qatar Airways profiles on Twitter

Written by Aleksander Stempowski

LOT Polish Airlines on Twitter

LOT does its posts one time per week on average. Their tweets are concentrated mainly on promotional sphere, staying far away from 50/50 rule (88/12 on average). Most of their entries have a promotional nature (examples below).

Keyword hashtags: #visit: …  

(2016, twitter.com/LOTPolish)

The most successful tweet has 4 likes and was about special valentine day discount. It looks like that it is interesting to people to know about new discount. The LOT profile is followed by 479 people. The average post is liked 1,4 times, retweeted 0,24 times.

Qatar Airways on Twitter

Qatar Airways tweets news on daily bases. They are posting notes focused generally on their own company. QA do not follow the 50/50 rule (9/91 on average). Almost all of their posts were settle on promotional content (example below).

Keywords hashtags: #…together

(2016, twitter.com/qatarairways)

The most successful posts, first has 611 likes and 181 retweets was about inaugural flight to Australia to Adelaide, second has 383 likes and 219 retweets and it was condolences to the family of those on board Egypt Airlines MS804. It shows that people unite together when there are happy and bad moments for airlines business. The Qatar Airways account is followed by 957K people. The average post is liked 270 times, retweeted 86 times.

Analysis of both ones

At first glance without any detail analysis one can see a huge difference in number of followers in favor of QA. Qatar Airways’ followers are liking 193 times more and retweeting 358 times more than LOT. However, airline from Poland has higher activity of followers, the average shows that their 0,0029 users like and 0,0005 users share their tweets, when in QA 0,00028 fans like, and 0,00009 fans share their tweets. Another important fact is that twitter account of airline from Qatar is working on daily bases, when LOT is posting their stuff rarely couple tweets per month.

Campaign Idea for WestJet.

*Fan Made Campaign for WestJet*

by Nayha Hamid

Campaign Idea:

The idea is to have WestJet do a Bingo game of all the summer vacation destinations they are offering. They will release a bingo card to all the customers who sign up to play with daily tweets on clues as to what the answer could be. Once someone has won the game they will offer them and another guest with them a free trip to one of the vacation destinations.

Audience: 

Everyone can enter this contest but will only receive one bingo card unless they choose to make several email accounts to enter the contest with. 

Goal:

The goal of this campaign would be to encourage consumers to engage in social media with WestJet. As well as build brand awareness because hey who doesn't love a free trip? The goal would be to increase social media traffic by 15%. As well as increase their follower count on Twitter and Facebook, as well as increase their subscriber count. This contest would also encourage them to reach out to their family and friends and encourage them to enter as well. 

Launch: 

This contest will take place every year for the next 3 years in the beginning of November. This way it would be an early Christmas or New Years gift as well. 

Social Strategy:

This contest will be mainly held through Twitter but will be announced on all our social media pages to encourage the maximum participation rate. 

WestJet vs Singapore Airlines on YouTube

WestJet vs Singapore Airlines on YouTube
By: Nayha Hamid

WestJet Youtube page: https://www.youtube.com/user/WestJet

There are over 300 videos on this youtube channel with 57,840 subscribers to date. Most of their videos are regarding promotions they are having as well as clips of a couple of the several destinations they offer. This allows their consumers to engage with them and feel like they're really there. A strong segment they had on their videos was the 'WestJet Christmas Miracle'. They were allowing people to share their story on how WestJet made it possible for them to have a great christmas.

WestJet doesn't post videos every week but they post a couple every month. 

Singapore Airlines Youtube page: https://www.youtube.com/user/singaporeair

There are over 230 videos on their Youtube channel with 22,196 subscribers. Most of their videos are about promotions they are having as well as how its like to fly with them. This allows their consumers to get an idea of what their experience would hold after spending all that money. Something i really like they did with their Youtube page is that they put links to their other social media accounts right on the top. This is something WestJet didn't do which could be problematic to them in the future. 

Singapore Airlines posts videos more frequently than WestJet does. 

WestJet vs Singapore Airlines on Twitter.

WestJet vs Singapore on Twitter

By: Nayha Hamid.

My last blog talked about WestJet and Singapore Airlines on Facebook but this time lets take a look at Twitter. 

Starting with WestJet. Follow them on Twitter here: https://twitter.com/westjet

WestJet has been on Twitter since July 2008. To date they have 143K tweets. And a following count of 14.1K while they fool 611K. These number are very big and it shows us they've been tweeting frequently since they first made their Twitter accounts. 

Their pinned tweet is.. 

This is showing us they are currently having a huge sale on their ticket prices. Although this tweet is great news for most people who are trying to get a summer getaway to a tropical island, their tweet only got 8 Retweets and 10 Likes. And everyone on Twitter knows fame is measured by how many retweets and likes you get on your tweet and for WestJet to get this many is bad publicity for their company. 

Now lets take a look at Singapore Airlines. Follow them on Twitter here: https://twitter.com/SingaporeAir

Singapore Airlines has been on Twitter since February 2011. They have 27.2K tweets to date with 441K followers which seems to be a reasonable number in comparison to their very low following of 18. 

Something interesting Singapore Airlines put in their Bio that WestJet did not is they have their very own hashtags in there. This allows them to get more attention on Twitter and even have their own hashtag trending. They don't have a pinned tweet and judging by their tweets they don't post very often. This could be problematic to them since Twitter is a great way to interact with their followers.